The current auto trends show that the Americans are totally infatuated with the hybrid cars. Over the past few years their sale seems to have skyrocketed to an unbelievable height. Reasons are varied: they give you good many numbers of extra mileages. Even you get tax cut from the Federal guardian. Above all, with a hybrid car you can don the image of an environment-conscious person who is doing his bits to scale down nation’s fuel costs!

 

But there is another factor that accounts for this huge popularity of hybrid cars; this is the influence of celebrity hybrid drivers. Starting from Tom hanks to Cameron Diaz, from Salma Hayek to Leonardo DiCaprio…all leading Hollywood stars’ love affair with their Hybrid cars are but an open secret today.

 

In a society that loves to stay besieged by the glitz and glamour of the Hollywood, celebrity endorsement holds immense brand building potentials. Celebrities can make the brand more conspicuous in the lives of the consumers. Most importantly, the celebrities can take a campaign to an extent, which is impossible to achieve through any other means. So the Global Green’s Red Carpet-Green Cars campaign seemed to take the right route to motivation when they made the celebrity like Charlize Theron drive up the Red Carpet in the Emmy Awards back in 2005, in a Hybrid car instead of conventional Limousine. The stars like Leonardo DiCaprio, Cameron Diaz, Gwyneth Paltrow, Tom Hanks or Orlando Bloom are also some of the proud green drivers who move along the roads of Hollywood in their hybrid cars.

 

This fascination of the celebrities with their hybrid cars proved to be infectious and more and more people are stepping into the shoes of their favorite stars. The Global Green’s small efforts at important award ceremonies definitely bounced back in a big way…the skeptics turned tree huggers literally overnight.

 

Such is the power of celebrity endorsement: it can mould a non-believer into a staunch believer. But in the ultimate terms, each and every individual that drives a hybrid is a celebrity him/herself. A hybrid driver is helping the world to cope with the uncertain environmental future and energy storage. They are celebrities because they are silently contributing to the reshaping of international politics which at present seems to be controlled by the dynamics of too much oil dependence.

 

So emulate your favorite star for a bigger cause…be a celebrity yourself!