With just weeks to go by, a nail biting countdown has begun over the new Superbowl commercials! The big enterprises are geared up once again to spellbind the world with their power-packed ad-campaigns. For the businesses, Superbowl ads provide one of the best platforms for showcasing their product excellence while for consumers Superbowl ads mean some exciting works of the brainstorming of some of the best creative brains of the nation! No wonder then, the Biggies like Toyota or Honda will attempt to cash on the huge business potential of this event that fetches an enormous T.V viewership.

The Honda was reported to buy a total of one minute of airtime. It will make it poorer by almost $5.2 million. But of course it is the company that makes business…not us and so we just can make wild speculations about how many more millions will be added to their annual profits.

The two 15-second ads from the “Gil, The Crab” campaign are believed to be pitted against the arc-rival Toyota. The ads are designed to tout Honda as the most fuel-efficient hybrid car in the USA. The ad is going to glorify the fact that Honda’s CAFE average rating is higher than rival Toyota. Honda will run two ads for the Element SUV, and their aim is to end the monopoly of Toyota Prius as the most eco-friendly and fuel efficient hybrid cars currently available in the USA.

Honda has the credit of selling top 10 best hybrids of 2006, up its sleeve and so they rightly deserve all attentions during the Big Event of Superbowl. As for us, watching the ad-fighting among the rival brands is as exciting as the game itself! The thirty seconds Honda ads are sure to bring the heady concoction of fun and creativity for the viewers while striking the right chord for the targeted consumers.